Flash-based web sites have been a craze these past few years, and as
Macromedia puts more and more great features into Flash, we can only predict
there will be more and more flash web sites around the Internet. However,
Flash based web sites have been disputed to be bloated and unnecessary. Where
exactly do we draw the line? Here's a simple breakdown.
Advantages:
Interactivity
Flash's Actionscript opens up a vast field of possibilities. Programmers and
designers have used Flash to create interactive features ranging from very
lively feedback forms to attractive Flash-based games. This whole new level
of interactivity will always leave visitors coming back for more.
A standardized site
With Flash, you do not have to worry about cross-browser compatibility. No
more woes over how a certain css code displays differently in Internet
Explorer, Firefox and Opera. When you position your site elements in Flash,
they will always appear as they are as long as the user has Flash Player
installed.
Better expression through animation
In Flash, one can make use of its animating features to convey a message in a
much more efficient and effective way. Flash is a lightweight option for
animation because it is vector based (and hence smaller file sizes) as
opposed to real "movie files" that are raster based and hence much larger in
size.
Disadvantages:
The Flash player
People have to download the Flash player in advance before they can view
Flash movies, so by using Flash your visitor range will decrease considerably
because not everyone will be willing to download the Flash player just to
view your site. You'll also have to put in additional work in redirecting the
user to the Flash download page if he or she doesn't have the player
installed.
Site optimization
If your content was presented in Flash, most search engines wouldn't be able
to index your content. Hence, you will not be able to rank well in search
engines and there will be less traffic heading to your site.
Loading time
Users have to wait longer than usual to load Flash content compared to
regular text and images, and some visitors might just lose their patience and
click the Back button. The longer your Flash takes to load, the more you risk
losing visitors.
The best way to go is to use Flash only when you absolutely need the
interactivity and motion that comes with it. Otherwise, use a mixture of
Flash and HTML or use pure text if your site is purely to present simple
textual and graphical information.
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